Pemasaran Beretika: Analisis Strategi Toko Barokah dalam Kerangka Etika Bisnis Islam
Keywords:
Marketing Strategy, Islamic business ethicsAbstract
This study aims to find out how the barokah shop's marketing strategy is and how the barokah shop's marketing strategy is viewed from the perspective of Islamic business ethics in Purwoasri Kediri. This type of research uses qualitative methods, using interviews as a data source. In the interview process with shop owners and customers, the results were obtained in the form of a marketing strategy carried out by Barokah Shop using a good marketing mix, namely product, price, place, and promotion. In addition to using marketing strategies, Barokah Shop also applies Islamic business ethics by using the principles of Islamic business ethics, namely: The principle of being honest in measuring The principle of selling good-quality goods The principle is prohibited from using oaths. Loose and generous principles; e) the principle of building good relations with colleagues; and f) The principle of orderly administration The principle of setting prices transparently
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