CORPORATE SOCIAL RESPONSBILITY (CSR) DAN ISLAMIC BANKING - SERVICE QUALITY (IB-SQ) SEBAGAI UPAYA PENGUATAN BRAND IMAGE DI LEMBAGA PERBANKAN SYARIAH

Abstract

This library research method with a descriptive-analytic qualitative
approach, aims to explain the urgency of Corporate Social Responsibility
(CSR) and Islamic Banking - Service Quality (IB-SQ) as Efforts to
Strengthen Brand Image in Islamic Banking Institutions. The results
indicate that, the implementation of Corporate Social Responsibility (CSR)
in Islamic banking institutions is a long-term investment, because the
implementation of the Corporate Social Responsibility (CSR) program will
have a positive impact not only on banking operations, but on the
continuity of existence in future. Second, IB-SQ (Islamic Banking Service
Quality) is the quality of service for Islamic banking in Indonesia which
combines the term IB (Islamic Bank) with the term BSQ (Bank Service
Quality) to identify service quality for the banking sector, so that the term
IB-SQ is used for reflect the service quality and brand image for Islamic
banking in Indonesia.