Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah

Irfan Harmoko

doi:10.30762/wadiah.v2i1.2991

Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah

Authors

Irfan Harmoko Institut Agama Islam Negeri (IAIN) Kediri

DOI:

https://doi.org/10.30762/wadiah.v2i1.2991

Keywords:

funding product, marketing strategy., Selected:funding product, marketing strategy.

Abstract

Market share of sharia banking in Indonesa is low. It‟s acontradictif with the realy that Indonesia is a largest moslim population. One of the way to increase sharia bank market share is growth up the funding or DPK. Market segmentation is one of strategy that can be applied. In addition, giving high return, good banking facilities (ATM, CMS, mobile banking, internet banking) can also add attraction for customer to deposit funds the sharia bank.

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Published

2018-01-24

How to Cite

Harmoko, I. (2018). Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah. WADIAH , 2(1), 16–28. https://doi.org/10.30762/wadiah.v2i1.2991