How Do Businesspeople React to Metaverse Marketing Strategy?
Keywords:
The Metaverse, the Marketing Metaverse, , Marketing Strategies, Technology, CompaniesAbstract
The Metaverse has changed the way consumers interact with brands and products. Therefore, writing about the marketing metaverse can help companies understand changes in consumer behavior and formulate marketing strategies that are more relevant and effective in a metaverse environment. This study aims to provide several actions that business actors can take to deal with the presence of the metaverse and how to respond to it, particularly in their marketing activities, which will obviously differ from marketing activities in general in practice. This is a type of library research in which the object of study uses library data in the form of books as a data source. In the metaverse, various new technologies are used, such as augmented reality (AR), virtual reality (VR), blockchain, and others. This paper generated about the marketing metaverse can help explore the potential of this technology and how companies can integrate it into their marketing strategies. Paper Type: General Review
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