Transformasi Ekonomi Digital: Connection Integration E-Commerce dan S-Commerce dalam Upaya Perkembangan Ekonomi Berkelanjutan


  • Fani Ma'sumatul Maghfiroh IAIN Kediri
  • Sri Anugrah Natalina IAIN Kediri
  • Rofik Efendi IAIN Kediri


e-Commerce, s-Commerce, Sustainable Digital


E-commerce platforms are allowing businesses and individual sellers to offer products and services online to customers by focusing more on standalone commerce platforms without strong social interaction. In the e-commerce model, sellers can promote their products through posts, stories, or paid ads on social media. Electronic commerce (e-commerce) and social commerce (s-commerce) have brought fundamental changes in trade and economic interaction in Indonesia. The digital economy is nothing new for society. E-commerce is an electronic commerce platform that facilitates buying and selling transactions through special websites and applications. S-commerce integrates social media with commerce activities to create a more interactive and personalized shopping experience. Digital education programs in an effort to improve internet access in remote areas should be encouraged through collaboration between e-commerce, s-commerce, and government platforms. This is a concrete step to maintain the sustainable development of the digital economy.


Arif Zunaidi, Nilna Fauza, Moch. Zainuddin, Imam Annas Mushlihin, & Binti Mutafarida. (2022). Training for MSME Development in an Effort to Improve Professional MSME Business Financial Governance. The 4th International Conference on University Community Engagement (ICON-UCE 2022), 4, 107–111. Retrieved from

Alshawi, S., Themistocleous, M. and Thanassoulis, E. (2013) ‘E-Commerce Metrics and Models in the UK’, Journal of Enterprise Information Management, 26(6), pp. 599–617.

Anggoro, A., Rohmah, I. Y. A., Irawan, N. C., Utomo, P., Putra, R. B., Tubarad, Y. P., Zulianto, M., Susanto, D., Metris, D., Musthopa, A., Zunaidi, A., & Miranda, M. (2023). Ekonomi Indonesia Pasca Pandemi: Peluang dan Tantangan. Pustaka Peradaban.

Alfandi, M., Ribie, M. F., Fitria, M. L., Wahyuni, M. T., Zunaidi, A., Mochamad Alvido Zakaria, & Hidayah, I. (2023). Pemanfaatan Canva Sebagai e-Katalog Dalam Meningkatkan Visibilitas Dan Kehadiran Toko Zaidan di Dunia Digital. Welfare : Jurnal Pengabdian Masyarakat, 1(3), 567–573.

Harjadi, D.W. and Hidayanto, A.N. (2018) ‘Exploring Factors Affecting the Intention to Use Social Commerce for Online Shopping’, International Journal of Tchnology, 9(6), pp. 1256–1265.

Kusumawijaya, M. and Huda, M. (2021) ‘Social Commerce: Exploring Indonesian Consumer Behavior on Instagram Shopping’, in. 5th International Conference on Information Management and Technology (ICIMTech).

Leni, I. M., & Zunaidi, A. (2022). Indonesia’s Islamic Banking Strategy For Sustaining Financial Operations During The Pandemic. Proceedings of Islamic Economics, Business, and Philanthropy, 1(1), 40–49. Retrieved from

Rachmalia, G., Zunaidi, A., & Maghfiroh, F. L. (2022). Analysis Of Sharia Banking’s Strategy In Facing Technology In The Digital Era. Proceedings of Islamic Economics, Business, and Philanthropy, 1(2), 422–435. Retrieved from

Sayag, R. and Litvin, S.W. (2019) ‘Understanding Social Commerce: A Systematic Literature Review and Directions for Further Research’, International Journal of Information Management, 46, pp. 222–233.

Sayogo, D.S. and Rahman, S.A. (2016) ‘User Experience in E-Commerce: A Case Study’, Journal of Theoretical and Apllied Information Technology, 91(1).

Zunaidi, Arif (2022). The Contribution of Abu-Hamid al-‎Ghazali to Shaping Businesspeople's ‎Personalities. Tsaqafah Jurnal Peradaban Islam Vol 18, No 1 (2022) DOI:




How to Cite

Maghfiroh, F. M., Natalina, S. A., & Efendi, R. (2023). Transformasi Ekonomi Digital: Connection Integration E-Commerce dan S-Commerce dalam Upaya Perkembangan Ekonomi Berkelanjutan. Proceedings of Islamic Economics, Business, and Philanthropy, 2(1), 1–10. Retrieved from