Transformasi Ekonomi Digital: Connection Integration E-Commerce dan S-Commerce dalam Upaya Perkembangan Ekonomi Berkelanjutan
Keywords:
e-Commerce, s-Commerce, Sustainable DigitalAbstract
E-commerce platforms are allowing businesses and individual sellers to offer products and services online to customers by focusing more on standalone commerce platforms without strong social interaction. In the e-commerce model, sellers can promote their products through posts, stories, or paid ads on social media. Electronic commerce (e-commerce) and social commerce (s-commerce) have brought fundamental changes in trade and economic interaction in Indonesia. The digital economy is nothing new for society. E-commerce is an electronic commerce platform that facilitates buying and selling transactions through special websites and applications. S-commerce integrates social media with commerce activities to create a more interactive and personalized shopping experience. Digital education programs in an effort to improve internet access in remote areas should be encouraged through collaboration between e-commerce, s-commerce, and government platforms. This is a concrete step to maintain the sustainable development of the digital economy.
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