Optimalisasi Media Sosial sebagai Alat Branding untuk Meningkatkan Brand Awareness Zie Cookies Kediri

Abstract

Zie Cookies Kediri is a local business that has great potential to grow, but still faces challenges in increasing brand awareness amidst market competition. One relevant solution is the use of social media as an effective branding tool. This community service activity aims to help Zie Cookies build a strong brand identity and increase consumer awareness through digital strategies. The implementation method includes direct training for the Zie Cookies marketing team on the use of social media, creative content creation, optimization of digital platform features, and management of interactions with consumers. The results of this activity show an increase in the team's skills in managing social media and a significant increase in the number of followers, interactions, and content reach. With the sustainability of the strategies implemented, Zie Cookies is expected to be able to strengthen its position in the local market and attract new consumers effectively.