Manajemen Catering yang Efektif guna Meningkatkan Produktivitas

Authors

  • Mitra Mila Ambarwati UIN Syekh Wasil Kediri
  • Tri Ayu Nurkhasanah UIN Syekh Wasil Kediri
  • Ucik Putri Meilani UIN Syekh Wasil Kediri
  • Latifatul Qolbi UIN Syekh Wasil Kediri
  • Azzara Al-Dillah UIN Syekh Wasil Kediri
  • Windah Sari UIN Syekh Wasil Kediri
  • Dhea Safina Imama UIN Syekh Wasil Kediri
  • Sabila Putri Adilia UIN Syekh Wasil Kediri
  • Oktaria Ardika Putri UIN Syekh Wasil Kediri

DOI:

https://doi.org/10.30762/welfare.v3i2.1669

Keywords:

Business management, MSMEs, Catering, Digital Marketing Strategies, Community empowerment

Abstract

The research was motivated by several challenges faced by Kenz Catering in the form of lack of use of digital marketing media, lack of coordination and communication, consumer demands who want high quality products at affordable prices, and the many competitors who are more innovative. The aim of this research is to implement effective catering management to increase productivity at Kenz Catering. The method used in this research is Participatory Action Research (PAR) using observation, interviews and acting in the field. Carrying out activities in the form of an internship for several days and looking for solutions to the problems faced by Kenz Catering. To optimize marketing management, Kenz Catering is trying to increase promotions through digital media.

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Published

2025-06-28

How to Cite

Ambarwati, M. M., Nurkhasanah, T. A., Meilani, U. P., Qolbi, L., Al-Dillah, A., Sari, W., … Putri, O. A. (2025). Manajemen Catering yang Efektif guna Meningkatkan Produktivitas . Welfare : Jurnal Pengabdian Masyarakat, 3(2), 317–322. https://doi.org/10.30762/welfare.v3i2.1669