Pengembangan Produk Eco print untuk Diversifikasi Kerajinan Tangan pada UMKM Duta Craft Mojoroto, Kediri.

Abstract

This community service activity aims to support Duta Craft MSMEs in Mojoroto, Kediri, in developing eco-print products as a form of handicraft diversification. The main objective of this activity is to increase creativity and product competitiveness through sustainability-based innovation. The method used is Participatory Action Research (PAR), which involves MSMEs in every stage, from technical training, production, to marketing. The training includes an introduction to eco-print techniques, the use of natural materials, and digital marketing strategies. The results of the community service show an increase in participants' knowledge and skills in eco-print techniques. The innovative products have succeeded in attracting the attention of new consumers, increasing their selling value, and opening up opportunities for market diversification. Thus, this activity has a positive impact on product development, business sustainability, and increasing the income of Duta Craft MSMEs.