Pelatihan Pemasaran Online Berbasis Digital untuk UMKM di Kecamatan Tanotombangan, Angkola, Kabupaten Tapanuli Selatan

Authors

  • Alwendi Alwendi Universitas Graha Nusantara Padangsidimpuan
  • Andi Saputra Mandopa Universitas Graha Nusantara Padangsidimpuan
  • Erwina Azizah Hasibuan Universitas Graha Nusantara Padangsidimpuan

DOI:

https://doi.org/10.30762/welfare.v1i4.1002

Keywords:

Training, Digital marketing, UMKM

Abstract

Online media is a method of presenting and marketing products, for example, through advertising. The explanation in the webinar includes the benefits of online marketing and the activities required. Service Method, a preliminary survey to understand partner needs. Planning online marketing activities. Counseling on the creation and use of online marketing for each branch. Evaluate activities to ensure they are in accordance with planning. Online media now plays a key role in buying, selling, and product introduction. SME Fortuna Handycraft, with 10 years of experience, is faced with technological, marketing, and managerial obstacles. The UKM Indonesia Bangkit program provides a solution by procuring production machines and an Android-based Management Information System (SIMBA). This solution increases productivity and helps in marketing through online communications.

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Published

2023-12-19

How to Cite

Alwendi, A., Mandopa, A. S., & Hasibuan, E. A. (2023). Pelatihan Pemasaran Online Berbasis Digital untuk UMKM di Kecamatan Tanotombangan, Angkola, Kabupaten Tapanuli Selatan. Welfare : Jurnal Pengabdian Masyarakat, 1(4), 667–672. https://doi.org/10.30762/welfare.v1i4.1002