The Effect Of Knowledge, Religiosity, And Halal Certification On Halal Traceability With Halal Awareness As An Intervening Variable (Case Study of Muslim Traders in Malang Traditional Market)
Keywords:
Knowledge, Religiosity, Halal Certification, Halal Awareness, Halal TraceabilityAbstract
The government is committed to establishing Indonesia as the main destination for the development of the halal industry. In the last two years, the development of the halal industry in Indonesia has grown, and it is targeted that in 2024 Indonesia will become the world's halal center. Halal products are the main need of Muslim consumers when consuming products. The halal trend is very important because it helps to respond to the potential risk of contamination with haram substances that can arise in food. This paper aims to analyze the role of halal awareness, employing variables that can be both influential (determinants) and influenced (outputs). This paper aims to consider how halal awareness affects a product's halal traceability from a business actor's perspective. Halal products are important in a country with the largest Muslim population. However, there are still many people who are not aware of the product's halalness, so many products are not yet clear about the halalness of the product. Questionnaires were distributed directly, and data were collected from 105 entrepreneurs. SEM-PLS was then applied to analyze the data. The results show that halal awareness and halal traceability influence business actors. Meanwhile, the halal awareness of the business actors was influenced by halal certification and religiosity. Knowledge failed to influence halal awareness.
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