The establishment of halal-thayyibah behavior among Muslim consumers following the COVID-19 pandemic
Keywords:
Covid-19, behavior, halalan thayyibah, muslim consumersAbstract
In general, this research aimed to fill the gaps left by previous studies that ignored the transformation of consumption behavior among Muslim consumers post-Covid-19 pandemic. While specifically aiming to map how the Muslim consumers with halalan thayyibah established themselves post-COVID-19 pandemic and also analyzing the factors that led to their establishment, To achieve these goals, this research applied a quantitative approach to collect data with a closed questionnaire technique that was constructed through variables adopted from the theory of planned behavior with the support of a randomly selected sample of 310 respondents. The unit of analysis was the muslim consumers residing in Bone Regency, South Sulawesi. Before being presented, the data was analyzed through three tests: the EFA, CFA, and SEM tests. The output showed that the muslim consumers rejected the theory of planned behavior and had to modify the model proposed for re-testing, and its output showed that their own attitude only established their behavior with halalan thayyibah. However, there was also a potential for their perceived behavioral control to establish itself.
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