Islamic Perspective on Consumer Protection in the Online Fashion Business
Keywords:
Consumer Protection, Business Ethics, Islamic Law, Online Fashion BusinessAbstract
Online buying and selling fashion products, or e-commerce, is already quite developed, especially in Indonesia, because it has many benefits. One of them makes it easier for consumers to fulfill their shopping needs because it is more practical and can be accessed anywhere as long as they have an internet connection. However, on the other hand, buying and selling activities through e-commerce also have a negative impact, namely causing legal problems that can cause harm to consumers. With this problem, the transaction is considered invalid because it is not following business ethics and regulations in Islamic law. Therefore, consumers have the right to get consumer protection to meet their needs in online buying and selling transactions of fashion products. This study uses a descriptive qualitative method by collecting data related to the discussion using library and field research techniques and analyzing it using the triangulation method. The researcher obtained the results that business people in online fashion buying and selling had implemented regulations under Islamic law and business ethics, which means that consumer protection has also occurred in the transaction.
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