Tulungagung Community Empowerment Through Social Media Optimization To Support Local Tourism Promotion On MSMEs
Keywords:
local tourism, community empowermentAbstract
Local tourism or regional tourism is predicted to be a factor that can restore the economy after the COVID-19 pandemic. This can be seen from the Kemenparekraf statement at the beginning of 2022. Local tourism has an attraction, one of which is in the city of Tulungagung. The lack of optimal use of social media is one of the reasons local tourism in the area has less success and turnover. This research activity aims to optimize the use of social media, such as Instagram, Facebook, and Tiktok, in areas around tourist attractions. Research results are in the form of data that is processed into graphs, such as an index of participant satisfaction, the suitability of the training theme with what the participants expect, service to activities, and several other indices or graphs.
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