Increased Strategic Planning For Halal Tourism
Keywords:
Strategic Planning, Halal TourismAbstract
The potential for halal tourism requires appropriate strategic planning as an effort to realize quality halal tourism. Competition can cause tourists to have many choices when choosing which tourist attractions to visit. Tourists who are not served well will cause tourists to feel dissatisfied, which in the long run has the potential to reduce the number of tourists visiting tourist destinations. Strategic planning for halal tourism destinations is the key to increasing the competitiveness of the halal tourism sector. The purpose of this study is to find out whether existing and potential strategic planning can increase halal tourism. This study is qualitative research with a set of data in the form of primary and secondary data related to the research topic. Data analysis was carried out qualitatively, including data reduction, data presentation, and conclusion drawing. The results show that with the right strategic planning, we can increase existing and potential halal tourism. The system includes the organizational structure, responsibilities, procedures, processes, and resources to carry out strategies for increasing halal tourism.
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