Customers' Attitudes Toward Mobile Wallets in Cameroon's Far North Region
Keywords:
mobile wallet, customer, far north region, ethnographyAbstract
This paper aims to examine customer perceptions towards mobile payment in Cameroon’s far north region. Four factors have been examined regarding the perceptions of customers towards using the mobile payment system. It is an ethnography with the combined methods of interviews and observations. After collecting data from interviews with 35 respondents and observations of mobile money customers since the period of establishment in the far north region, we found that there is a high degree of convenience and compatibility in using mobile wallet by the customers in the far north region. The relative advantages of using a mobile wallet have been found to be significantly appreciated by customers. There is a high degree of bandwagon effect in mobile wallet social interaction. Perceived risk and government support are found to negatively affect the use of mobile wallets in the far north region. Most of the customers are not satisfied with the government's support to improve the quality of the service. This research could benefit both the government and mobile money providers. For future research, it is recommended to include other cities in the country and also look at the other factors that are not taken into consideration.
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