Analisis Perilaku Konsumen Dalam Transaksi Di e-Commerce
Keywords:
E-Commerce, Consumer BehaviorAbstract
This study aims to determine the factors that influence consumer behavior among students in e-commerce transactions, especially at Shopee. By using a qualitative approach, consumer behavior theory, and research objects of Islamic Banking students at IAIN Kediri, this study concludes that student consumption behavior in making purchasing decisions at e-commerce shops is influenced by several factors, namely, cultural factors, social factors, personal factors, and psychological factors. Every decision and behavior of every consumer, namely Islamic Banking students at IAIN Kediri, is a tangible manifestation of the surrounding factors.
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