Strategi Pengembangan Wisata Edukasi Perspektif Manajemen Syariah (Studi Pada Base Farm KWT Bangun Sejahtera Burengan Kota Kediri)
Keywords:
Strategi, Pengembangan Wisata Edukasi, Manajemen SyariahAbstract
Tourism activities in Indonesia have grown and developed rapidly, even vacationing alone has become a necessity that must be fulfilled by someone who is busy with daily activities, therefore it requires healing. Educational tourism is a program where tourists visit a tourist location with the main aim of gaining direct learning experience at the tourist attraction. Tourism awareness is a community awareness that plays a role in managing tourism. Tourism awareness can be seen from three things, namely understanding and being aware of being a host, understanding and being aware of the right to be a tourism actor and understanding and being aware of maintaining the cleanliness and security of the tourist area. This research is a qualitative descriptive study, namely research that aims to create a systematic description or picture of the facts, nature and relationships between phenomena of educational tourism development at the Base Farm KWT Bangun Sejahtera Burengan Kediri which is located in Gg Masjid Al-Ichsan RT 01 / RW 12, Burengan Kec. Pesantren Kediri City. As for data collection, researchers use interview, observation, and documentation methods. Then continued by analyzing data through data reduction, data presentation and drawing conclusions. The results of the study show that the strategy for developing educational tourism at Base Farm Bangun Sejahtera Burengan: (1) developing community awareness of tourism, (2) establishing cooperation with the community in providing tour packages and supporting facilities, 3) developing accessibility as a reference for tourists to want to visit, (4) creating branding in the form of creating logos/symbols and typical educational tourism products that have selling value, (5) online marketing via Instagram and YouTube and offline marketing via national TV stations, and being active in city, national and international exhibitions. (6) the strategy used by educational tourism at Base Farm KWT Bangun Sejahtera Burengan in terms of promoting tourism such as installing directions along the road to the tourist area.
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