Pola Konsumsi Masyarakat Perkotaan Berdasarkan Penggunaan E-money
Keywords:
Consumption Patterns, Urban Society, E-money, Promotion, DiscountAbstract
The use of e-money in urban areas demonstrates the rapid adaptation to technology by individuals seeking convenience and speed in financial transactions. Consumption patterns with e-money include the purchase of goods and services, routine bill payments, as well as entertainment and recreation. Factors influencing the use of e-money include convenience and speed, promotions and discounts, security, technological and infrastructure development, and social and cultural influences. The impact of e-money on shopping habits includes changes in shopping patterns, increased consumption, more planned transactions, preferences for certain merchants, and reduced use of cash. E-money significantly alters consumer behavior in urban areas by encouraging higher shopping frequency and better financial management.
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