Penerapan Etika Pemasaran Islam Dalam Penggunaan Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (UMKM)
Keywords:
Islamic Marketing Ethics, Digital Marketing, UMKM, DigitalAbstract
The concept of Islamic marketing is a strategic business discipline that directs the process of creating, offering, and changing value from one party to stakeholders, with the entire process in accordance with the contract and principles of the Qur'an and Hadith. For the growth of MSMEs, marketing ethics will help them compete in an increasingly competitive market through the use of digital marketing in accordance with Islamic values. This study aims to understand the principles of Islamic marketing ethics applied in digital marketing strategies by micro, small, and medium enterprises (MSMEs) in Indonesia and the challenges and solutions faced by MSMEs in implementing Islamic marketing ethics in digital marketing. The method used in this study is descriptive with a qualitative approach. The results of the study indicate that the application of Islamic marketing ethics principles in digital marketing strategies can provide long-term benefits for MSMEs and have significant implications for the sustainability and success of MSMEs. By overcoming challenges and taking advantage of existing opportunities, MSMEs can build a strong reputation as responsible and ethical organizations, as well as increase customer trust and expand their market share.
References
Anastasia, M., & Oktafia, R. (2021). Strategi Pemasaran Syariah Dalam Meningkatkan Daya Saing Umkm Kerupuk Desa Tlasih Tulangan Sidoarjo’. Jurnal Tabarru’: Islamic Banking and Finance, 4(2), 431–44.
Arifin, M. Z., Suliyono, S., & Anshori, M. (2022). Pemasaran Syariah Dalam Perspektif Hadits Dan Aplikasinya Pada Perbankan Syariah’. Madani Syari’ah, 5(2), 83–97.
Arisandi, D., & Abadi, M. T. (2022). Peran Digital Marketing Dan Etika Bisnis Islam Dalam Melangitkan Bisnis’. ... ... Penelitian Ekonomi Dan Bisnis, 2(2), 50–56.
Bengu, H., Kelin, S. P., & Hadjon, R. P. (2024). Penerapan Etika Bisnis Dalam Kegiatan Umkm Di Era Digital’. TIMOR CERDAS – Jurnal Teknologi Informasi, Manajemen Komputer Dan Rekayasa Sistem Cerda, 2(1), 1–7.
Hamid, A., & Zubair, M. K. (2019). Implementasi Etika Islam Dalam Pemasaran Produk Bank Syariah’. Jurnal Ekonomi Dan Bisnis Islam, 1(1), 16–34.
Hartini, S., Fasa, M. I., & Suharto, S. (2022). Digital Marketing Dalam Perspektif Ekonomi Islam’. Jurnal Ekonomika Dan Bisnis Islam, 5(1), 197–206.
Hidayat, A. D., Mulyadi, M., Nurachmad, S., Abdillah, Y. K., & Hasan, J. M. Al. (2024). Landasan Filosofis Hukum Ekonomi Syari’ah Dan Relevansinya Dalam Pengembangan Strategi Marketing’. International Conference on Islamic Economic (ICIE, 3(1), 101–18.
Ichsana, Y., Monoarfa, H., & Adirestuty, F. (2019). Penerapan Etika Pemasaran Islam Dalam Penggunaan Digital Marketing Pada Usaha Kecil Menengah (Ukm)’. JURNAL SCHEMATA Pascasarjana UIN Mataram, 8(2), 155–66.
Jalu, N., Perdana, P., Zunaidi, A., & Maghfiroh, F. L. (2024). Increasing mustahik welfare through optimizing productive zis funds: lessons from the implementation of the bisa program. AZKA International Journal Of Zakat & Social Finance (AZJAF), 5(1), 37–63.
Kartajaya, H., Sula, M. S., Sudirjo, F., Zunaidi, A., & Septiana, A. (2024). Increasing The Competitive Advantage Of Sharia Rural Financing Banks ( BPRS ) Products Through A Marketing Mix Strategy : The Approach Of. WADIAH: Jurnal Perbankan Syariah, 8(2), 26–51.
Mashadi, A. I. (2023). Analisis Strategi Pemasaran Berbasis Syariah Pada Kiswah Moeslem Fashion’. Jurnal Ekonomi Syariah.
Nasrulloh, N. (2022). Implementasi Etika Bisnis Islam Dan Transformasi Digital UMKM Madura Dalam Mendukung Ketercapaian Sustainable Development Goals’. JES (Jurnal Ekonomi Syariah, 7(1), 63–75.
Natalina, S. A., & Zunaidi, A. (2023a). Corporate Social Responsibility Disclosure and Profitabilitas: Evidance From Indonesian Mining Companies. Innovation Business Management and Accounting Journal, 2(3), 135–146. https://doi.org/10.56070/ibmaj.v2i3.46
Natalina, S. A., & Zunaidi, A. (2023b). Pandemic Impact on Islamic Financial Literacy: A Study in Bojonegoro Regency. Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 11(2), 19–38. https://doi.org/10.37812/aliqtishod.v11i2.556
sari, Y. A., & Ronaldo. (2024). Peran Pemasaran Digital Dalam Mengembangkan Bisnis Syariah Di Era Digital. Ekonomi-Bisnis’, 8(1), 263–75.
Setyawan, H. N., & Wahyudi, A. (2022). Tinjauan Prinsip-Prinsip Etika Bisnis Islam Dalam Praktik Pemasaran Bawang Merah Di Pasar Malon, Sukorejo, Ponorogo’. Niqosiya: Journal of Economics and Business Research, 2(2), 305–32.
Susanti. (1986). Obsesi Konsumen Dan Etika Pemasaran (Era Baru Pemasaran) (pp. 117–26).
Wulandari. (2017). Pengaruh Etika Pemasaran Islam Terhadap Keputusan Nasabah Menggunakan Produk Jasa Keuangan Syariah (Bank Bni Syari’Ah Di Kota Palopo)’ (pp. 6–18).
Yunus, R. M. (2022). Tantangan Umkm Dalam Memasuki Pemasaran Digital Di Masa Pandemi Covid-19’. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA, 6(3), 1689–98.
Zulfa, N., Millah, N. N., Nuratin, N., & Novitasari, K. (2023). Konsep Maqashid Syariah Dalam Praktik Strategi Pemasaran Tiktok Dengan Landasan Etika Bisnis Islam’. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(2), 79–94.
Zunaidi, A. (2024). Investment of Zakat Funds as an Effort to Improve Dhuafa’s Economy Perspective Yusuf Qardhawi. AZKA International Journal of Zakat & Social Finance, 5(1), 17–35. https://azjaf.zakat.com.my/index.php/azjaf/article/view/128
Zunaidi, A., Maghfiroh, F. L., Athirah, N., & Azmi, M. (2024). Gusdurian Peduli’s Charitable Efforts: Islamic Philantrophy and COVID-19. Tsaqafah Jurnal Peradaban Islam, 20(1), 77–98.
Zunaidi, A., Maghfiroh, F. L., & Setiawan, F. (2024). Empowering Local Communities through Zakat to Achieve Sustainable Development Goals. Iqtishoduna, 20(1), 53–54.
