Building Trust in E-Commerce: Legal Foundations for Effective Consumer Protection
Keywords:
E-Commerce, Trade Law, Consumer Protection LawAbstract
E-commerce experienced significant growth with the introduction of the internet, removing national barriers in trade transactions. Ease of internet access has led to an increase in the consumer base in e-commerce, driven by factors such as practicality, efficient payment systems, time efficiency, and attractive promotional prices offered by online businesses. Despite these clear advantages, concerns have arisen regarding the responsibilities of online companies towards e-commerce consumers due to the large number of such companies. The Trade Act 2014 (Trade Act) and the Consumer Protection Act 1999 (Consumer Protection Act) serve as guiding principles for businesses engaging in various forms of commerce, including conventional and e-commerce transactions. The rapid growth of e-commerce transactions demands strict supervision from the government to ensure proper implementation.
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