E-Commerce Assurance: Exploring the Legal Fortifications for Consumers in Digital Markets
Keywords:
Legal Protection, Consumers, e-Commerce, Buying and Selling Transactions, RegulationsAbstract
Electronic commerce (e-commerce) transactions have experienced rapid growth in recent years, presenting new challenges in terms of legal protection for consumers. This research aims to investigate the legal protection provided to consumers in the context of this growing e-commerce transaction. Through a literature study approach, data was obtained from various relevant sources to analyze the legal framework that regulates it. The research results show that there is a legal basis that protects consumers, such as consumer protection regulations in various countries that regulate consumer rights. The regulated aspects involve the right to clear information, the right to cancel or return goods, as well as the right to privacy and security of personal data. Apart from that, dispute resolution is also an important focus in consumer legal protection, with mechanisms such as arbitration, mediation, and court being options for resolving disputes with sellers. Despite the legal protections available, challenges remain in implementing and enforcing the law, particularly regarding cross-border jurisdictions, unclear seller identification, and law enforcement on e-commerce platforms. This research provides a deeper understanding of consumer legal protection in the context of e-commerce transactions, highlighting the importance of strengthening existing legal frameworks and raising awareness regarding this issue.
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