Al-Muraqabah: Journal of Management and Sharia Business

Analisis Pengaruh Brand Equity, Promosi, dan Kualitas Produk Terhadap Minat Beli Konsumen Produk Minuman Viral Mixue Di Jombang

Muhammad Awab Arrosyid, Muhyiddin Zainul Arifin , Nia Aprilia Bisari — Sat, 29 Jun 2024 00:00:00 +0000

This research was conducted to identify whether there is any influence between brand equity, promotion, product quality on buying interest of the Mixue Viral drink product in Jombang. This study uses an associative method with a quantitative approach. The population in this study were mixue consumers in the city of Jombang, especially the Ringin Contong Mixue Outlet, Jl. A. Yani No. 2, Jombang, Kec. Jombang, Jombang Regency, East Java. To obtain data that is in accordance with this study, researchers used a questionnaire as a medium in collecting data and used the Non-Probability Sampling technique using the Accidental Sampling method in determining the respondents. Total respondents in this study were 100 respondents. which was then analyzed using multiple regression analysis using SPSS version 21. The results showed that partially the brand equity variable had a positive and significant effect on consumer buying interest, the promotion variable had a positive and significant effect on consumer buying interest, while the product quality variable also had a positive and significant effect significant effect on consumer buying interest. Simultaneously, the variables brand equity, promotion, product quality have a positive and significant effect on consumer buying interest for the viral Mixue drink product in Jombang.

Analisis Program Magang Jepang Dalam Penciptaan Lapangan Kerja Baru (Studi Pada Dinas Tenaga Kerja dan Transmigrasi Provinsi Jawa Timur)

Nur Laily Azizah, Ach. Zainal Anshari — Sat, 29 Jun 2024 00:00:00 +0000

Qualitative research which aims to answer questions about how the Japanese internship program is implemented at the East Java Province Manpower and Transmigration Service and how effective the Japanese internship program is in creating new jobs.The research method used is a descriptive qualitative approach with a type of research study on objects. Data collection was carried out by interviews with informants in this research, namely the head of the management development section of the East Java Provincial Manpower and Transmigration Service, the selection committee for the Japanese internship program, Japanese post-internships.The results of this research conclude that the implementation of the Japanese internship program can be said to be effective because it is in accordance with existing regulations but there are few obstacles when conducting outreach to each district or city with regional autonomy. Regarding the effectiveness of the Japanese internship program in creating new jobs when they return to Indonesia, based on research results, Japanese internship activities can have a positive impact, namely being able to create independent entrepreneurs in both business and service sectors and having employees, and providing more effective work opportunities by utilizing certificates. to apply for jobs in Indonesia, both private and public.

Pengaruh Inovasi Produk dan Kualitas Pelayanan Terhadap Loyalitas Nasabah Bank BNI Kantor Cabang UGM Yogyakarta dengan Kepuasan Nasabah sebagai Variabel Mediasi

Cindy Kartika Sari, Mursyid Mursyid, Wilis Fahlefi — Sat, 29 Jun 2024 00:00:00 +0000

The aim of this research is to determine the effect of product innovation and service quality on customer loyalty at Bank BNI KC UGM Yogyakarta with customer satisfaction as a mediating variable. The research was carried out by distributing questionnaires to 100 respondents who were customers of Bank BNI KC UGM Yogyakarta. The data that was collected was then processed to determine the relationship between the research variables using SmartPLS software version 3.2.9. Based on the research results, information was obtained that 1) product innovation has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta; 2) service quality has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta; 3) product innovation has a significant effect on customer satisfaction at Bank BNI KC UGM Yogyakarta; 4) service quality has no significant effect on customer satisfaction at Bank BNI KC UGM Yogyakarta; 5) product innovation has a significant effect on customer satisfaction and customer loyalty at Bank BNI KC UGM Yogyakarta; 6) service quality has no significant effect on customer satisfaction and customer loyalty at Bank BNI KC UGM Yogyakarta; and 7) customer satisfaction has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta.

The Role of Islamic Work Culture In Moderating The Influence of Overtime Work, Empowerment, And Procrastination on Employee Performance

Dwi Setyaningrum, Saifudin Saifudin — Sat, 29 Jun 2024 00:00:00 +0000

Human Resources are the most important aspect for a company, because this is where sustainable production must be achieved. The success or failure of a company in achieving its goals is determined by the professional level and ability of its employees in completing the tasks given by their superiors. Human resources have a function as a driving force, maintaining the success of a business and controlling it. The approach in this research uses quantitative and data collection by distributing questionnaires. The population in this study were all PT AML. The sample used was 309 respondents. The sampling technique uses a saturated sampling technique. The data analysis technique uses multiple linear regression analysis with the help of SPSS for Windows version 22 software. The conclusions of this research are (1) Working overtime, empowerment, and procrastination influence employee performance. (2) Islamic work culture is able to moderate the influence of working overtime, empowerment and procrastination on employee performance at PT. AML

Gaya Hidup, Persepsi, dan Pengaruhnya Terhadap Keputusan Penggunaan E-Wallet (Studi Pada Mahasiswa Prodi Ekonomi Syariah IAIN Kediri Angkatan 2019-2022)

Reni Marbiyanti, Achmad Munif, Adin Fadilah, Yopi Yudha Utama — Sat, 29 Jun 2024 00:00:00 +0000

This study evaluates the influence of lifestyle and perception on the decision to use the electronic wallet ShopeePay among students of Islamic Business 2019-2022 IAIN Kediri. Quantitative methods are used with a population of 642 students. In this study, 215 respondents were selected through purposive sampling. The analysis conducted includes descriptive statistical tests, instrument tests, classical acceptance tests, multiple linear regression analysis and hypothesis tests. The results show that lifestyle has a positive influence of 0.320 on the decision to use the ShopeePay e-wallet. Perceptions also have a positive influence on the decision to use the ShopeePay e-wallet (0.838). The T-test shows that lifestyle has a significant influence on the decision to use the ShopeePay e-wallet, with a t-value of 3.311, which is greater than the t-table of 1.971. In addition, the Pearson correlation value between lifestyle and the decision to use the ShopeePay e-wallet is 0.607. The effect of lifestyle on the use of ShopeePay wallets shows a strong correlation (r = 0.723, t = 9.098> t-table = 1.971). The effect of perception on the decision to use ShopeePay e-wallet is significant (p <0.05) among 2019-2022 Islamic economics students. Based on the determination analysis, lifestyle and perception have a significant influence on the decision to use the ShopeePay e-wallet at 54.6%. The remaining 45.4% is influenced by other variables not investigated in this study.

Strategi Marketing Mix Klinik Paradise Parisudha Desa Sumberagung Plosoklaten Kediri dalam Meningkatkan Volume Penjualan

Sayda Firdausi Nuzula, Nilna Fauza, Dhiya’u Shidiqy — Sat, 29 Jun 2024 00:00:00 +0000

This study aims to analyze the marketing mix strategy used by the Paradise Parisudha Clinic in increasing the sales volume of their skin care products. This research uses a qualitative approach with primary data obtained through interviews and direct observation, as well as secondary data which includes sales reports, customer files, and related books. The results of this study show that Klinik Paradise Parisudha effectively implements all elements of the 7P marketing mix, including product, price, distribution, promotion, people, process, and physical evidence. However, this study also found that the product element became the most successful marketing strategy in increasing the sales of Paradise Parisudha Clinic. This may indicate that it is important to produce attractive and quality products to attract customers and increase sales. In conclusion, Klinik Paradise Parisudha has successfully implemented a comprehensive marketing mix strategy, with an emphasis on products, to increase their sales volume in the competitive beauty clinic industry.

Peran Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Nymaz Hijab Kecamatan Ngasem Kabupaten Kediri

Sat, 29 Jun 2024 00:00:00 +0000

This study aims to examine the role of marketing strategies in increasing the sales turnover of Nymaz Hijab products in Ngasem District, Kediri Regency. This research uses a qualitative method using primary data obtained from interviews and direct observation with the owner, employees, and consumers of Nymaz Hijab. Secondary data used is information from the internet and Nymaz Hijab's social media accounts. The results showed that Nymaz Hijab uses marketing strategies which include attention to product quality, always updating products, determining prices based on product prices from the center by considering other costs, and active promotion through social media such as Instagram, WhatsApp, and TikTok. However, Nymaz Hijab needs to pay attention to market selection to determine its target market. With the marketing strategy carried out, Nymaz Hijab succeeded in increasing sales turnover from IDR 278,050,000 in 2022 to IDR 289,950,000 in 2023. In addition, business owners also sometimes hold product sales to attract consumer interest. Thus, an optimized marketing strategy can make a significant contribution in increasing the company's sales turnover.