Arrosyid, M.A. et al. 2024. Analisis Pengaruh Brand Equity, Promosi, dan Kualitas Produk Terhadap Minat Beli Konsumen Produk Minuman Viral Mixue Di Jombang. Al-Muraqabah: Journal of Management and Sharia Business. 4, 1 (Jun. 2024), 1–23. DOI:https://doi.org/10.30762/almuraqabah.v4i1.1386.