IMPLEMENTASI KUALITAS LAYANAN DAN PERSEPSI KONSUMEN TENTANG KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA DEALER WULING TULUNGAGUNG

Abstract

Service quality in an economic aspect is very important and a challenge for every company.  This  study  aims  to  determine  the  extent  of  the  implementation  of service  quality  and  consumer  perceptions  and  satisfaction  regarding  product quality at Wuling Tulungagung Dealer.The method in this study used a qualitative design with data collection methods through interviews and data analysis using content analysis. The findings in this study indicate that the implementation of service quality and consumer perceptions of product quality on customer satisfaction at Dialer Wuling Tulungagung has fulfilled the pillars of success. Its implementation is to provide quality service that has an impact on good consumer perceptions  and  consumer satisfaction  accompanied by quality Dialer  Wuling Tulungagung products.